The Sunk Cost Fallacy
Maybe it’s just one of those days where my brain needs to breathe. So I’m letting the thoughts spill out. The days feel short. My mind feels full.
I’ve been reading about the sunk cost fallacy lately.
It’s supposed to be that thing where we continue investing time, energy, or money into something simply because we’ve already put so much into it—even when it’s no longer serving us.
A very real phenomenon—and one that’s really important to recognise as you navigate life, work, relationships, goals, and even personal identity.
We’ve all held on to something longer than we should have.
A job we outgrew.
A project we knew deep down wouldn’t work.
A relationship that drained more than it gave.
An idea we once believed in that no longer reflects who we are.
Why?
Because we already gave it so much.
Time. Energy. Resources. Pieces of ourselves.
But I don’t always see things in black and white.
Sometimes, a little grey makes sense.
Because while the logical thing might be to walk away, sometimes the memory of what you’ve invested—what you’ve lost, what you’ve sacrificed—can be a powerful push to keep going.
Not blindly. Not emotionally. But with clear eyes and steady hands.
What really matters is staying objective.
Looking at the data, the present moment, and what future value still exists—if any.
Why did I write this? Honestly, no idea.
Maybe I’m tired.
Maybe it’s just one of those days where my brain needed to breathe.
So I’m letting the thoughts spill out.
The days feel short. My mind feels full.
This post is just me, listening to the voices in my head and giving them somewhere to go.
If you’re still pushing through something heavy, I hope you find the clarity you need.
Sometimes we keep going.
Sometimes we let go.
Both require courage.
Jagshemash.